Work Experience
Who We Are
We are a full-scale marketing, advocacy, and event management company with the focus on providing 360-degree digital media solutions
With our collective team experience of 15+ years we have successfully implemented nationwide digital media campaigns across different social media and traditional media platforms.
Meet The Team
We are the pioneers in digital marketing.
Imran Ghazali
founder & CEO
Digital Media Strategist with over 15 years of experience in social media campaigning, content development and event live coverage.
Nida Imtiaz
DIRECTOR HR & ADMINISTRATION
A marketing manager who switched to consumer banking, Nida has exceptional administrative and HR management skills.
Aqib Mughal
Director Client Relations & Operations
A result oriented professional with experience in the field of management, advertising, leadership & social networking.
News & Events
Stay updated with the latest news and events.
Optimize Digital Captures the Spirit of Islamabad Literature Festival 2024 as Official Coverage Partner
For the second year in a row, Optimize Digital proudly served as the Official Coverage Partner for the 10th Islamabad Literature Festival (ILF) 2024. Organized by Oxford University Press Pakistan, with Gold Sponsorship from Getz Pharma and NEO Paints, this collaboration marks our third successful partnership with Oxford University Press This year’s ILF focused on the transformative theme, “Sustainability: Words Change Mindsets.” Held at the Gandhara Heritage, Culture, and Convention Centre in F-9 Park, Islamabad, the festival brought together some of the most esteemed voices in literature, culture, and policy to explore the unifying potential of words and their impact on...
by Optimize Digital at GIZ Pakistan’s Civic Hackathon: Empowering Civic Innovation and Digital Solutions
Optimize Digital, on behalf of GIZ Pakistan, successfully Organized a two-day Civic Hackathon Problem Identification conference on 16 and 17 January, bringing together a vibrant mix of tech experts, policymakers, community activists, and citizens to explore how digital innovation can address local governance and civic challenges. The conference aimed to lay the foundation for the upcoming Civic Hackathon by identifying key civic issues that could be tackled through digital solutions, fostering collaboration among stakeholders to enhance local governance’s effectiveness and inclusivity. With a focus on digital transformation, participants engaged in lively discussions and workshops that highlighted the most pressing civic problems,...
Optimize Digital and KLF 2024: A Crystal-Clear Vision for Culture and Sustainability
The Karachi Literature Festival (KLF) 2024 celebrated its milestone 15th Crystal Edition with a vibrant blend of literature, art, and intellectual discourse, setting the stage for some of Pakistan's most impactful cultural dialogues. Held from February 16-18 at the Beach Luxury Hotel, this year’s festival centered on the theme “Sustainability: Words Changing Mindsets”. Optimize Digital played a pivotal role in elevating the event’s digital presence, seamlessly managing influencer partnerships, live event coverage, highlight reels, and engaging testimonials that extended the festival’s reach within and beyond Pakistan. Our team focused on capturing and sharing each pivotal moment of KLF 2024, from inspiring keynote...