Work Experience
Who We Are
We are a full-scale marketing, advocacy, and event management company with the focus on providing 360-degree digital media solutions
With our collective team experience of 15+ years we have successfully implemented nationwide digital media campaigns across different social media and traditional media platforms.
Meet The Team
We are the pioneers in digital marketing.
Imran Ghazali
founder & CEO
Digital Media Strategist with over 15 years of experience in social media campaigning, content development and event live coverage.
Nida Imtiaz
DIRECTOR HR & ADMINISTRATION
A marketing manager who switched to consumer banking, Nida has exceptional administrative and HR management skills.
Aqib Mughal
Director Client Relations & Operations
A result oriented professional with experience in the field of management, advertising, leadership & social networking.
News & Events
Stay updated with the latest news and events.
Google I/O Extended 2025: Empowering the Next Generation in Islamabad
Hosted by GDG Islamabad on 12th July 2025 at Pearl Continental Hotel, Rawalpindi, the Google I/O Extended 2025 event brought the spirit of Google’s global developer conference to local tech enthusiasts. As the official digital coverage partners, Optimize Digital was proud to bring the event to life across all platforms capturing every moment through live updates, immersive storytelling, high-quality photography, and on-the-ground content creation. This year’s edition reflected a powerful shift: 88% of attendees were youth, showcasing Pakistan's rising engagement in emerging technologies like AI, cloud, and mobile development.
Key Moments & Voices That Mattered
The keynote speaker, Saad Hamid, a Singapore-based...
by Optimize Digital Joins Google I/O Extended 2025 as Official Digital Coverage Partner in Islamabad
Google Developer Groups Islamabad is set to host Google I/O Extended 2025, a premier two-day technology event dedicated to innovation, professional learning, and community engagement, scheduled for July 12 and 13, 2025. This year’s event will spotlight the future of technology, featuring in-depth discussions on AI, Android, Web, and Cloud advancements. Whether you’re a seasoned developer or just starting your tech journey, the sessions are tailored to spark curiosity, build skills, and connect like-minded innovators across Islamabad. Adding to the excitement, the keynote speaker will be “Saad Hamid,” bringing valuable insights and inspiration to the stage. A passionate regional lead for...
Optimize Digital Captures the Spirit of Islamabad Literature Festival 2024 as Official Coverage Partner
For the second year in a row, Optimize Digital proudly served as the Official Coverage Partner for the 10th Islamabad Literature Festival (ILF) 2024. Organized by Oxford University Press Pakistan, with Gold Sponsorship from Getz Pharma and NEO Paints, this collaboration marks our third successful partnership with Oxford University Press This year’s ILF focused on the transformative theme, “Sustainability: Words Change Mindsets.” Held at the Gandhara Heritage, Culture, and Convention Centre in F-9 Park, Islamabad, the festival brought together some of the most esteemed voices in literature, culture, and policy to explore the unifying potential of words and their impact on...