Islamabad Marathon 2025

The Islamabad Marathon is one of Pakistan’s leading annual running events, gaining both national and international attention. Organized by Islamabad Run With Us, a community that began in 2016 with just a few runners,the marathon has grown into a movement promoting fitness and community spirit. The event takes place every year, and Optimize Digital has proudly been part of it since the very beginning.

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SCOPE OF WORK

Our work included complete planning and execution for both digital and on-ground presence. We managed the pre-hype, race-day, and post-hype strategy, building a 4-month long campaign to keep momentum alive.

  • Complete event setup and on-ground branding
  • Creative campaign and visual identity design
  • Pre-hype content and teaser rollouts
  • Influencer outreach and community engagement
  • Live event coverage and real-time storytelling
  • Post-event content: reels, testimonials, and highlights
  • Digital PR and media coordination

CHALLENGE

Planning the Islamabad Marathon 2025 campaign meant working within tight resources while keeping a diverse audience engaged over several months. Ensuring inclusion, especially for women and first-time runners, required carefully targeted strategies.

01

Resource Optimization

We had a limited budget, so the entire campaign had to be executed with smart and efficient use of resources.

02

Sustained Audience Engagement

Keeping the audience interested and involved for over 3.5 months was essential for the campaign’s success.

03

Targeted Outreach & Inclusion

To bring in more women and first-time runners, we crafted tailored messages and outreach strategies.

SOLUTION

To overcome these challenges, we focused on structured planning, community engagement, and inclusive communication

Phased Content Strategy

We created a 6-phase plan to keep content organized, timely, and consistently engaging.

Influencer-Driven Amplification

We partnered with selected influencers to expand our reach and maintain steady audience interest.

Inclusive Communication

We used friendly, inclusive messages to connect with women and families and encourage participation.

User Engagement & UGC Activation

We encouraged the audience to share their own stories and content to boost involvement and community feel.

Impact

Through consistent growth and execution, the event delivered measurable outcomes:

6000

Participants in 2025 (up from 500 in 2020)

18.6

Video views | 7.8M reach | 133K+ engagements

381

Live stream views on Facebook & Instagram