KP Science Agenda

The KP Science Agenda 2022 was a landmark initiative launched by the Government of Khyber Pakhtunkhwa to transform the province into a center of scientific innovation and economic growth. With a twelvefold increase in funding, the Agenda focused on developing expertise and infrastructure across 8 key natural resources and 3 emerging technology areas, collectively known as the 8+3. The launch event, held on Pakistan’s 75th Independence Day, brought together leaders from academia, industry, government, and development sectors to kick-start this transformative journey.

8
7
5
4
3
1

SCOPE OF WORK

The scope of work included the strategic planning and execution of the launch event, creative branding and visibility assets, media and PR coordination, and digital amplification. This involved:

  • Complete event setup and management
  • Custom branding and creative design aligned with the Science Agenda’s vision
  • High-quality audiovisual setup including lighting and SMD displays
  • Content development including highlights, testimonials, and event coverage
  • Digital media management and live social media coverage
  • Professional photography and videography for documentation and outreach

CHALLENGE

Bringing the KP Science Agenda to life meant more than just planning an event, it required uniting diverse voices, overcoming regional barriers, and delivering with precision on a tight timeline.

01

Engaging Diverse Stakeholders

Communicating a complex scientific agenda to academia, government, researchers, startups, and international partners while addressing language and cultural barriers.

02

Cross-Regional & Regulatory Challenges

Managing execution in a different province with logistical hurdles, limited local familiarity, and navigating slow government approval processes.

03

Timely & High-Quality Delivery

Ensuring on-time execution without compromising on creative and technical standards.

SOLUTION

To overcome these hurdles, we focused on clarity, collaboration, and strong local execution ensuring the KP Science Agenda was delivered seamlessly.

Clear & Accessible Communication

Designed an engaging strategy to simplify the scientific agenda and worked with bilingual staff to bridge language gaps for smooth communication.

Strong On-Ground Presence

Deployed an experienced team in KP to handle local coordination, vendor management, and day-to-day execution.

Collaborative & Flexible Delivery

Worked closely with government stakeholders to manage approvals and timelines while staying adaptive to ensure high-quality results.

Impact

The KP Science Agenda 2022 set a new standard for public sector science communication, bringing together a diverse audience and positioning KP as an innovation-driven province. Extensive media coverage and live updates amplified engagement, with Peshawar alone contributing 43% of the total reach.

1

Reach on Facebook and Instagram

333

Page Engagements

17.6

Impressions on Twitter