YourPace by inDrive

YourPace is a global movement that creates inclusive, community led running events for underrepresented individuals. With a focus on accessibility, safety, and empowerment, it celebrates the joy of movement for all, regardless of background or ability.

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SCOPE OF WORK

The scope of work included the strategic planning and execution of thekids running event and training program, creative branding and visibility assets, media and PR coordination, and digital amplification. This involved:

  • Complete event setup and on-ground execution in Islamabad & Karachi
  • Localized digital strategy and tailored content development
  • Creative branding including logos, kits, banners, and digital assets
  • Nationwide PR and media outreach to amplify program impact
  • Professional photography, videography, and documentary production
  • Live social media management and audience engagement
  • Collaboration with schools, volunteers, and community leaders
  • Ethical, child-safe content collection and storytelling

CHALLENGE

In the initial chapter of our client’s transformative journey, we delved into a myriad of challenges that demanded our strategic prowess. Here, we unravel the specific hurdles that stood in the way, creating a narrative of obstacles that awaited .

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Building Brand Identity

We created the YourPace program’s digital presence in Pakistan from scratch, using local and relatable content to connect with communities.

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Kids Friendly Approach

Many kids were initially shy and hesitant on camera. It required time, care, and consistent presence to make them feel safe enough to share their journey.

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Cross-City Coordination

With operations in Karachi and our team based in Islamabad, coordinating across cities was challenging. Navigating different school protocols and ensuring respectful, secure media coverage with children required extra care and sensitivity

SOLUTION

Optimize Digital took charge of launching the YourPace initiative in Pakistan for the first time. In partnership with Margalla Trail Runners, we handled everything from concept to execution, ensuring the project landed with real impact on ground and online.

Digital Visibility Boost

We crafted and executed a localized digital strategy and PR campaign that amplified visibility, helping more people discover the program and understand its impact.

Building Trust
First

Our team prioritized trust-building by spending time with the children off-camera first, helping them feel comfortable, heard, and confident before filming.

Strong Communication Strategy

We ensured smooth coordination across cities through clear communication, strong local partnerships, and careful, respectful on-ground execution.

Impact

Digital-first approach turned a ground-level initiative into a nationwide conversation and beyond. Through powerful storytelling, strategic platform rollout, and real-time engagement, we achieved:

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Total Campaign Reach

600

Facebook Reach Alone

500

Video Views