Karachi Literature Festival

The Karachi Literature Festival (KLF) is Pakistan’s premier literary event, celebrating a fusion of art, culture, and ideas. In 2025, Habib Bank Limited (HBL) returned as the Platinum Sponsor for the second consecutive year, reinforcing its commitment to cultural dialogue and intellectual engagement. Optimize Digital partnered in this journey to amplify HBL’s presence both on-ground and online.

Image Resized 1536x1000-2
Image Resized 1536x1000-3
Image Resized 1536x1000-4
Image Resized 1536x1000-5
Image Resized 1536x1000-6
Image Resized 1536x1000-7
Image Resized 1536x1000-8
Image Resized 1536x1000-1
Image Resized 1536x1000-9

SCOPE OF WORK

Our work included amplifying HBL’s presence as the Platinum Sponsor of the Karachi Literature Festival 2025 through strategic digital and on-ground activations. This involved:

  • Digital PR & Influencer Marketing to align HBL with thought leadership
  • Live updates from the festival on HBL’s official social channels
  • 360° Camera Booth Activation – a major crowd-puller and digital hit
  • On-ground coverage – photography, videography, and reels
  • Real-time storytelling tailored for Instagram, TikTok & LinkedIn
  • Highlight content – short-form reels and post-event coverage to extend reach

CHALLENGE

Activating HBL’s presence at the Karachi Literature Festival 2025 required balancing corporate identity with the festival’s creative and intellectual vibe. Capturing live moments and engaging a diverse audience across age groups and interests added layers of complexity

01

Brand
Harmony

Merging HBL’s corporate identity with the creative and intellectual spirit of KLF, without diluting either narrative.

02

Live Content Pressure

Managing fast-paced live content capture, curation, and publishing in real-time across multiple platforms and formats.

03

Diverse Audience Reach

Effectively engaging a wide-ranging audience, from literary enthusiasts and academics to digital-first youth and general attendees.

SOLUTION

To tackle these challenges, we focused on strategic content, real-time storytelling, and interactive audience engagement

Strategic Content Mapping

Developed a smart, platform-specific content strategy that aligned HBL’s positioning with KLF’s cultural ethos.

Influencer Collaboration

Partnered with relevant influencers and thought leaders to broaden HBL’s digital footprint and drive authentic conversations.

Real-Time Storytelling

Executed live coverage, instant updates, and high-quality storytelling across platforms to maintain momentum and relevance.

Immersive Engagement Tools

Introduced interactive experiences like the 360° camera booth, turning physical footfall into digital buzz making it one of the most shared activations of the festival.

Impact

This campaign elevated HBL’s identity from a financial institution to a cultural enabler — placing it at the forefront of Pakistan’s evolving literary and creative landscape:

1.8

Total reach across all platforms

1.2

Instagram views

82941

LinkedIn impressions