Imran Ghazali
Founder & CEO
Imran Ghazali graduated from The Ohio State University, USA in 2009 and is currently working as General Manager, Digital Media Wing, Government of Pakistan.
Imran Ghazali is a Digital Media Strategist with over 15 years of experience in digital media planning and buying, social media campaigning, content development, events live coverage and digital marketing.
Before joining DMW, Imran led Digital Media work for various national and international organizations including World Bank, UNICEF, DIFD, M&C Saatchi, Adcom and Starcom.
Imran Ghazali is a Digital Media Strategist, graduated from The Ohio State University, USA in 2009. Currently working as General Manager, Digital Media Wing, Government of Pakistan. He consulted DIFD as the Head of Social Media for Delivering Accelerated Family Planning in Pakistan (DAFPAK) at M&C Saatchi World Services.
He also led the media and digital strategy as a consultant to UNICEF for Prime Minister Imran Khan’s initiative of Clean Green Pakistan from Sept’18 to Dec’19. He also worked with KP IT Board as World Bank’s Consultant for Digital Marketing during Digital Youth Summit.
He also organized various digital media training workshops for Government of Pakistan officials in collaboration with Facebook and Prime Minister’s Office.
Until August 2018, Imran worked as Head of National Campaigning – Digital at Alif Ailaan, which has been recognized as the biggest campaign on education reforms in Pakistan. He was the architect of the digital strategy for the last two years of the campaign that resulted in increased reach and engagement on social media platforms.
At Alif Ailaan he also led the initiative for the development of a citizen reporting mobile app “Taleem Do!” This App was available for both Android and iOS that got 60,000 downloads in two months and was in the top 3 rated apps on android in news category. Under his leadership the team produced over 100 short-textual videos, and quality content that was helpful to engage and motivate people to question the government about the state of education. He was also responsible for getting an innovative and dynamic website developed and getting over 1.5 million visits in two months of the election campaign.
Before this he has worked as Chief Digital Officer at M&C Saatchi World Services where he was responsible for the whole digital business and was leading digital strategy for key accounts. He has advised the USAID for their digital strategy and led the social media roll-out of their Pakistan-US Friendship campaign.
While working as Business Director, Digital at ZenithOptimedia (ZO), Imran had the opportunity to lead a team of dynamic 30 young individuals to develop the digital line of business as a new unit and transformed it into a fully organized unit with strategy, creative, content, planning, buying, social media management and analytics as core functions.
Imran is considered as a pioneer of political social media campaigning, and in the initial days he was responsible for establishing and managing the Facebook page of PM Imran Khan.