The inaugural Margalla Hills Half Marathon, organized by Islamabad Run with Us (IRU), marked a significant event in the Pakistani running community, with Optimize Digital playing a crucial role as the official event coverage partner. Over 150 participants from across Pakistan, including members of the diplomatic community, international guests, and seasoned runners, joined to traverse all the main trails of Margalla Hills. The race covered a distance of 21.1 kilometers, incorporating sections of Margalla Road from Trail 5 to Japanese Zoo parking and Pirsohawa Road from Talhar Mor to Monal Restaurant.
Optimize Digital excelled in providing extensive photography and videography coverage of the run. From the challenging weather to the demanding route, our team was there to capture every moment of this trail-running adventure to ensure broad media exposure. Their contribution significantly enhanced the event’s reach and impact despite difficult weather condition.
Romina Khurshid Alam, the Prime Minister’s Coordinator on Climate Change, graced the occasion as the chief guest, highlighting the intersection between athleticism and environmental consciousness. Her advocacy against single-use plastics resonated with the audience, emphasizing the significance of environmental responsibility.
In a remarkable display of inclusivity, women emerged as a prominent force, contributing significantly to the success of the Margalla Hills Half Marathon. The event shone a spotlight on girl power, with women from diverse backgrounds coming together to defy limits, conquer trails, and advocate for a healthier planet, Inspiring a new generation of young girls to fearlessly pursue their dreams and prioritize physical fitness as an important goal.
Rina Saeed Khan, Chairperson of the Islamabad Wildlife Management Board, expressed gratitude to media partner Optimize Digital for the support in promoting environmental conservation. Optimize Digital ensured the event’s visibility and engagement across various platforms through a comprehensive digital media campaign.
Israr Uddin, CEO of North Naturals and co-partner of the event, expressed gratitude to the organizers for their efforts in making the Margalla Hills Half Marathon a success. Israr emphasized the need for collective action to address environmental challenges, particularly in a region prone to disasters and volatile ecosystems.
The event culminated in an award ceremony where Romina Khurshid Alam presented prizes to the winners. The Margalla Hills Half Marathon celebrated the unity of the running community and their shared commitment to environmental conservation. Events like these serve as a beacon of hope for a greener and healthier future through collective action and community engagement.
Stay updated on future events and initiatives by following Islamabad Run with Us and Optimise Digital on social media. Let us champion the cause of Environmental Awareness and Healthy Lifestyle together
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