As the official digital media partner for the HBL P@SHA ICT Awards 2024, Optimize Digital joined hands with P@SHA to spotlight Pakistan’s thriving tech industry. Held in Islamabad on September 23, the event honored exceptional innovation, recognizing 33 Gold and 47 Merit Award winners across Consumer Services, Business Solutions, Inclusion & Community Impact, and Student Innovation categories. These awards were a testament to the creativity and resilience driving Pakistan’s tech sector forward.
In addition to the main event, Optimize Digital also covered the judging sessions in Islamabad, Karachi, and Lahore, building anticipation and keeping audiences connected to every stage of the awards process. Through our pre-event campaign, live updates, winner announcements and creative Behind the Scenes, we brought the awards excitement online, engaging the IT community and the broader public alike. Our team also produced a documentary that highlighted Pakistan’s tech journey, capturing the spirit of innovation that defines the HBL P@SHA ICT Awards and leaving a lasting impact on viewers.
Ms. Shaza Fatima Khwaja, Minister of State for IT & Telecom, joined esteemed guests, congratulating the winners and underscoring the awards’ role in elevating Pakistan’s digital talent on both regional and global stages, including at the upcoming Asia-Pacific ICT Alliance (APICTA) Awards in Brunei.
P@SHA Chairman Muhammad Zohaib Khan emphasized the association’s commitment to fostering growth, enhancing government collaboration, and contributing to record-breaking IT exports of $3.22 billion this year. HBL’s Abrar Ahmed Mir reaffirmed the bank’s dedication to nurturing the IT industry, helping Pakistan’s innovators secure a global footprint.
At Optimize Digital, this experience has fueled our dedication to driving powerful digital campaigns that celebrate Pakistan’s IT industry. We look forward to further supporting initiatives that position Pakistan’s digital talent on the world stage, proudly promoting ‘Made in Pakistan’ innovation for a brighter, tech-driven future.
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