Digital Marketing and Strategy Masterclass with Colabs

Physical Masterclass,

19th November, Saturday 12PM – 4PM

Fee: PKR 6,000 (Early bird 20% off till 13th November)

For Students: PKR 3,000

Venue: COLABS, Gulberg, Lahore

What you’ll learn

• Understand the digital media landscape of various social media platforms
• Build and expand your network and audience on social media
• Create digital media and content strategy accordingly
• Use twitter to your advantage in reach and engagement
• How to measure your own performance through key digital analytics

Overview

In this Masterclass, the students will learn different concepts of digital marketing. They will get to know about the digital landscape, how to create a social media campaign, how to target a certain audience, how to setup and run a paid media campaign on social media, how to measure the performance and how to make an effective digital media strategy.

Topics

• Understanding the Digital Media Landscape.
• Overview on important Social Media Platforms including Twitter, Facebook, Instagram, Linkedin, Tiktok and Youtube.
• How to create, organize and brand your Social Media Assets.
• How to build and expand your Network on Social Media.
• How to build, profile, target and engage your Audience.
• How to build an effective Digital Media Strategy on all platforms.
• What are different types of Content? Which content works best for each platform.
• How to build a Content Strategy.

• What is the best content dissemination strategy? What are the touch-points.
• Why Twitter is important.
• How to brand and optimize your account on Twitter to increase Reach and Engagement.
• What are Hashtags and why they are important and how trending on twitter works.
• What are some of the best practices for effective use of Twitter. Case Studies with examples
• Why short video format is important? How Reels work? Why we need to focus on vertical videos?
• How to measure your performance, what are key digital analytics.

Who is this course for?

• Startups
• Freelancers
• Digital marketing professionals of corporate & public communications teams
• Students aspiring for a career in digital marketing

Don’t miss out and sign up TODAY to book your seat: